Audiences & segmentation

Target exactly who gets what

Build audiences from rules you can combine, with nested groups and manual A/B tests.

What you can do

An audience is defined by rules, not by static lists you keep by hand.

Rules you can combine (and/or), with nested groups

Membership recomputed on a schedule

Manual A/B tests to compare two variants

Reusable for campaigns and automations alike

Part of the platform

This is not a feature on its own: it is used directly by other parties de Mailmus.

Campaigns : a campaign always targets an audience defined by these segmentation rules.

Automations : an automation can trigger or branch on whether a contact belongs to an audience.

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